Copywriter |  Branding & Communications

My work

I'm an English copywriter with 15 years of agency experience. I'm a conceptual thinker, an insightful questioner and a passionate word crafter. I've produced a wide range of digital and print material over the years, and I especially love working on a strategic level to help companies become stronger brands. During my career as an independent creative, I've forged long-term relationships with a number of different German marketing, branding and design agencies.  I've collaborated with brand strategists and designers to reveal the unique drivers that successfully power a company’s image and perception among shareholders, clients, employees and the public. My creative input has helped ensure heritage brands like Montblanc stay sharp and future-focused on the world stage. I have strong affinity for luxury and lifestyle brands, but remain versatile, having written for the automobile industry, FMCG, consumer electronics, tourism and more. In an environment where tight turnarounds and high expectations are par for the course, I'm known for my ability to marshal resources, apply sound judgement and deliver quality, on-point creative work.

Brands

Imperial Brands

Montblanc

Mercedes-Benz

OSRAM

Linde Group

Exyte

Leica

Steinway & Sons

Lufthansa

Atlanta.net

Vorwerk

Sony

Siemens

Google

FedEx

CB12

Amway Europe

viliv skincare

Agencies

Peter Schmidt Group (Hamburg, Frankfurt)

Hi! Employer Strategies (Hamburg)

Plan.net (Hamburg, Munich, Frankfurt, Zurich)

Madden Media (Tucson)

gyro (Munich, Paris)

Geometry Global (Frankfurt)

Big Idea Global (Hamburg)

Razorfish (Berlin)

Hillert & Co. (Munich)

Singelmann Werbeagentur (Hamburg)

Zum goldenen Hirschen (Hamburg)

Track (Hamburg)

Education

2005   B.A. (English), University of Michigan, USA

2006 Professional Diploma in Dance Studies, Trinity Laban Conservatoire of Music and Dance, UK


Nationality & Languages

I am a citizen of the USA. I hold a permanent residence permit for Germany, where I have lived since 2006.

Native English speaker

Advanced German

Using Format